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What Cold-Pressed Really Stands For?

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Cold-pressed: what does it mean? Does it matter? And are cold-pressed juices better than the alternative?

Cold-pressing is the process of separating the fiber from the cells of fruits and vegetables without the aid of any heat. Machines and tools built to aid in cold-press juicing are also called masticating juicers because they use hydraulic power to effectively chew and crush the juice out of otherwise fibrous plants. Cold-pressing takes longer and produces less juice but the juice created is richer in nutritional content.

However, cold-pressed is not your average home juice.

The common home juice involves a process where blades spin very rapidly or a small turning turbine that creates heat via heat transfer and friction in order to remove the juice from the fruits and vegetables. Due to the spinning of blades, heat is generated and oxygen is let in. This breaks down the vitamins, minerals, and enzymes found in fruit and vegetables, leaving us with the pulpy and foamy juice we are most familiar with. This process gives us a less nutrient-dense liquid than you would get from REAL cold-pressed juice.

What are the benefits of cold-press juicing?

Just about everyone knows that fruits and vegetables are great sources for getting your vitamins, minerals, and antioxidants. Cold-pressed juicing allows you to drink all of these nutrients from numerous organic fruits and vegetables in one sitting. The recommended amount of servings of fruits and vegetables is between 5-9 servings per day and this is a difficult task for many. Through consuming cold-pressed juice, one will be able to get their recommended amount of fruits and vegetable servings per day as 2-6 pounds of fresh, organic fruits and vegetables are pressed into each and every bottle of cold-pressed juice (dependent on the juice that was chosen).

This juicing process removes the dietary fiber found in fruits and vegetables, leading some to believe that consuming cold-pressed juice isn’t any better for you than just downright eating the fruit itself. However, research has shown that the removal of the dietary fiber found in fruits and vegetables through this process, actually makes it EASIER for your body to absorb the nutrients, putting you better off. This is because your digestive system normally has to work very hard in order to remove the nutrients from that slice of apple or piece of kale you just ate.

What are the REAL benefits?

No matter where you stand on the active, healthy lifestyle scale, you can consume cold-pressed juice as a way to better your health. Cold-pressed juice has the ability to help detoxify your body. We expose our body to so many toxins every day, both voluntarily and involuntarily, that it leaves our toxic fighting organs (liver, kidney, and skin) to be in a constant battle. Through drinking cold-pressed juice you can help release the stress of these organs and provide your body with better health. This is why many people go on juice cleanses to ‘detox’.

Numerous individuals have seen and felt tremendous results from just consuming cold-pressed juice regularly. Benefits include, but are not limited to feeling more energetic, decreased bloating, fading of acne, and some even experience weight loss.

Cold-pressed juice is also great for cleansing purposes. By sticking to just cold-pressed juices for a determined period of time, you are able to give your digestive system a break and allow for a total reboot of your body. Through participating in a juice cleanse, your body will be able to release all the toxins it has been holding in and heal itself. In return, you will feel more energized, clear-minded, less bloated, and your skin will be glowing.2

Lastly, cold-pressed juice has the ability to increase your immunity by flushing your body with good bacteria that suppresses the bad bacteria. This benefit is specific to certain cold-pressed juice recipes such as our ‘Alkaline Greens’ and ‘Green Warrior’ juices. To increase immunity benefits, one can even add one of our cold-pressed Turmeric Shots to the mix.

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